In the 1970s, Don King redefined boxing promotion, turning fights into global spectacles like the Rumble in the Jungle and Thrilla in Manila. Today, iVisit Boxing’s ICONIC Series draws from that same playbook, embedding boxing into public life, creating anticipation and making each fight a moment in history.

Boxing fashion began with function, gloves for protection, robes for warmth. Over time, these essentials became symbols. Fashion houses borrowed the imagery, streetwear reimagined it, and sneaker culture took cues from the boxing boot.

In Depression-era America, while industries collapsed, boxing endured. As factories closed, the ring stayed open, becoming both an economic product and political tool. Promoters professionalised, cities leaned in and the sport became a stabilising force amid national uncertainty.

From theatre bouts in the 19th century to courtroom battles in the 1970s, female fighters fought not just opponents, but the right to step into the ring. Today women’s boxing is no longer fighting for legitimacy, it is fighting to redefine the sport entirely.