Where Boxing Meets Community: Inside IVB’s City-First Approach
Boxing has always belonged to the people. It grew in back-alley gyms, under flickering lights, in neighborhoods that found their identity in a fighter’s rise. Over time, the sport drifted away — traded for bright pay-per-view lights and distant corporate hands. But at iVisit Boxing (IVB), we’re on a mission to bring it home again.
We call it our City-First Approach — a model built on one unshakable promise:
BRINGING BOXING BACK TO THE PEOPLE.
Through our 12-city network, partnerships with community gyms like MCL Boxing Academy in Wales, and support for first-responder programs such as the FDNY Boxing Club and NYPD Boxing, IVB is rebuilding the roots of the fight game from the ground up. This isn’t about nostalgia. It’s about purpose — creating a new era of boxing that feels local, looks global, and stays human.
🧠 Boxing Starts With People, Not Promoters
Before the sponsors and the cameras, there were neighborhoods — places like Brooklyn, Detroit, and Manchester, where boxing wasn’t just sport, it was survival. In those days, gyms doubled as classrooms. Coaches were father figures. Gloves were passports to a better life.
At IVB, we believe that’s where the heart of boxing still lives. That’s why every decision we make starts with one question:
How does this give back to the people who built the sport?
Our City-First model shifts focus away from exclusive arenas and back toward communities. Every fight night is a story — a local crowd cheering for their own, a fighter representing their block, a family watching their neighbor rise under the lights.
That’s how boxing was meant to feel. That’s how IVB does it.
🥊 Supporting Amateur Fighters: The Foundation of the Future
Every champion starts small — a borrowed pair of gloves, a community gym, a dream that feels too big for the room. IVB exists to make that dream reachable.
We’re building a system that supports amateur fighters from the first bell. Whether they’re training in Los Angeles or Toronto, our goal is to give them more than exposure — we give them opportunity. Our events blend professional-grade production with community-level storytelling, so an amateur boxer stepping into an IVB ring gets the same spotlight as a pro.
One of the brightest examples of that journey is Blake Binskin — a fighter who represents exactly what IVB stands for.
After years of pushing through the amateur circuit with determination and heart, Blake signed his professional boxing contract under the management of Martin Bowers from the legendary @thepeacockgymnasium, while training with Mario Michael at @pejboxing in Margate.
From the amateur ranks to the professional stage, Blake’s rise shows what’s possible when local fighters get the backing they deserve. IVB is proud to support him — because every fighter who dares to dream deserves a stage to match it.
These fighters are more than just athletes. They’re ambassadors of their cities. When they win, their neighborhoods win. That’s what makes our model work — every jab, hook, and victory connects to something bigger than a record. It connects to belonging.
🥇 Partnership With MCL Boxing Academy: Growing From the Ground Up
In Wales, MCL Boxing Academy represents everything we believe in — commitment, community, and care. It’s not just a gym; it’s a family. The coaches know every fighter’s story, every struggle, every reason why they fight.
Our partnership with MCL is more than a sponsorship — it’s a shared mission. Together, we’re providing equipment, event exposure, and mentorship opportunities for young boxers who might otherwise go unnoticed. These are the kids who bring heart into the sport, and through MCL, IVB gives that heart a microphone.
Every fighter who trains at MCL and steps into an IVB event carries their city with them. It’s a reminder that the sport grows strongest when its roots are watered locally.
🚒 Giving Back to Heroes: IVB’s Connection With NYPD & FDNY
Boxing has always been tied to service. Discipline, courage, endurance — the same values that define a fighter are the ones that define a first responder.
That’s why IVB proudly supports the FDNY Boxing Club and NYPD Boxing programs. In 2025, IVB was honored to contribute to the FDNY’s iconic Thrilla in Camilla charity event — a legendary night where New York’s bravest stepped into the ring to raise funds for the Tunnel to Towers Foundation, benefiting first responders and veterans.
It wasn’t just about boxing; it was about respect. Standing ringside, watching firefighters trade punches for charity, reminded us why we do this. Because boxing — at its best — isn’t about ego or fame. It’s about community standing tall, shoulder to shoulder, fighting for something that matters.
When we say we support boxing for the people, this is what we mean.
🌆 12 Cities. One Movement.
IVB’s heart beats in 12 cities across the US, UK, and Canada — each chosen for its unique history, culture, and love for the sport.
Los Angeles brings the cinematic energy. Brooklyn brings the raw fire. London brings tradition. Toronto brings multicultural pride. Detroit, Atlanta, and Dallas bring grit, soul, and swagger. Together, these cities create the IVB network — a living map of boxing’s future.
Each event is local first, global second. We build stages that let communities see themselves reflected in the ring — and then beam that energy across the world through our digital and media platforms.
Our promise is simple: no city gets left behind.
💪 The City-First Model: How It Works
The City-First model is built on three layers — Fighters, Fans, and Foundations.
Fighters: We find, feature, and fund local talent. Every IVB event highlights new names, giving them visibility and opportunities to grow.
Fans: We design fight nights that feel like block parties — local music, local vendors, local pride. Tickets are affordable, access is easy, and every audience member feels part of the story.
Foundations: Through partnerships with gyms, charities, and civic organizations, we reinvest back into each community. The revenue from events helps build youth programs, upgrade gym facilities, and support causes like first-responder charities.
It’s a cycle — the city builds boxing, and boxing builds the city.
🎟️ Beyond the Ring: Experiences That Unite
IVB isn’t just about what happens between bells. It’s about what happens when the lights go down and the crowd is still talking.
Our events feature live music, local storytelling, interactive zones, and digital highlights that carry the energy far beyond the venue. Whether you’re in the arena or watching from another country, you feel connected.
Fans can buy tickets through our simple online platform — transparent pricing, community seating, and access to exclusive behind-the-scenes content. It’s boxing for everyone, not just insiders.
❤️ Boxing, Culture, and the People Who Power It
The future of boxing won’t be built in boardrooms. It’ll be built in barbershops, gyms, and corner stores where fans debate last night’s decision. IVB is here to amplify those voices — to let the sport live where it belongs: in culture.
We work with local creators, film crews, and designers to turn every event into a cultural moment. Our content celebrates the fighters, but it also celebrates the spirit of their cities — the slang, the soundtrack, the soul.
This is how we make boxing relevant again — not by changing what it is, but by reminding the world what it’s always been.
🥊 Bringing Boxing Back to the People
Every punch thrown in an IVB ring is bigger than the fight itself. It’s a message. It says: boxing belongs here — in our cities, in our stories, in our hands.
Through sponsorships, community partnerships, and fighter development, IVB is doing more than reviving a sport — we’re rebuilding a movement.
BRINGING BOXING BACK TO THE PEOPLE isn’t a slogan. It’s a promise.
A promise to fighters chasing their first win, to fans who never stopped believing, and to cities that still carry boxing in their bones.
The next era of boxing doesn’t start in Las Vegas or Dubai.
It starts in the gym down your street, in the local ring, in the roar of your neighborhood crowd.
It starts with IVB.
